I’m happy to announce that my 9-year-old son and I are getting on a plane next week to visit the Hawaiian islands.
Vacation? Uh, no. Work.
Really.
A lot of tourism organizations are starting to see the value of the social Web and social media-based content, and the Hawaii Tourism Authority is no exception.
They are sponsoring a group of bloggers to come to Hawaii, look behind the scenes and the standard tourism glitter, and show our readers a more local-flavored “So Much More Hawaii” (a dedicated site for our tour content is launching in a day or so.)
Visionary tour organizer Christine Lu is big on cross-border cultural understanding (I was on her China 2.0 tour in November 2008) and social media is a common theme in her life for creating those connections. She writes:
“The upcoming So Much More Hawaii tour is meant as a proof of concept that through social media, first-hand insight of Hawaii can create content and outreach that influences those to understand Hawaii better and want to visit the islands…key bloggers in different vertical niche markets [will] experience the islands as a group, with separate sector focuses. Each one has a sector they are known for covering and their visit to Hawaii is meant to share this with their audience.”
My focus will be primarily family travel, of course. Other bloggers on the tour include:
- Rick Calvert, founder, Blog World and New Media Expo – a huge annual blogging conference. He’ll cover the islands as a business and convention destination.
- Leah Lamb, covering eco-tourism and green travel for Current TV. I know she must be intrigued by Hawaii’s recent efforts to invest in clean and renewable energy resources.
- Jim Turner, OneByOne Media and host of the Social Mediasphere show on Blog Talk Radio.
- Shira Lazar, blogging on solo travel for Jaunted.com, the pop culture travel guide.
- Aric S. Queen, producer, writer, podcaster and value travel blogger for the UpTake travel site.
- Mark Tafoya, our tour foodie blogger. He’s a professional chef and co-founder of the Culinary Media Network.
- L.P. “Neenz” Faleafine, a native Hawaiian, Chief Evangelist for Alltop.com and founder of Hawaii-based Pono Media.
As we all know, the economy is down around the world. The Hawaii tourism industry is in crisis right now and the outlook is grim. I applaud Christine and others for seeking new, more effective ways to use social media to showcase the islands for potential visitors.
While on the neighbor island of Kauai for the So Much More Hawaii bloggers tour, we had the chance to take a short hike into what some have called the “Grand Canyon of the Pacific,” the 10-mile-long and 3000+ foot deep Waimea Canyon.